Not
long ago I was an avid defender of monetary economics, the strongest of my peer
group. Today I’m going to talk about how cultural anthropology has set the
stage for my future.
I
believe that monetary systems are what brought us to where we are today but
they are NOT the answer for tomorrow. Sustainable development of the human
society has taken a back seat to profits, when coal is preferable to solar
because of profitability, regardless of physical resource use; we realize that
the rules of t
he game are inherently disconnected from reality. When you would
put money over a human life, it is no different than putting an idea before a
life, like burning women believed to be witches in days of old.
I
found then that business is a double edged sword in our civilization. Business
can lead to segregation, poverty, bankruptcy etc. but it also represents the
finest example of what can be achieved when a set of people come together for a
common purpose. Boeing creates jet airplanes with 100’000 employees; imagine
what 7 billion could do together.
And
today I’ve changed from praising profit motive to brainstorming how business
can be used to shift society from where we are now to my utopian society.
Remember, there are no nations, no cultures and no religions, only us. We are
all the same, everything we do, all we share, believe, value etc. it is and
will always be human.
I
realized that to create my Utopian society I would need to work within the confines of my environment, that is, run a
business profitably which changes society for the better, we’ll call it a
marketing challenge. So, how would you improve society within the confines of
the current monetary regime/ environment?