Setting the Stage through Cultural Anthropology

Not long ago I was an avid defender of monetary economics, the strongest of my peer group. Today I’m going to talk about how cultural anthropology has set the stage for my future.

 First, when I say cultural anthropology I refer to the sociocultural development of civilization. I had a fascination with historical society and I always viewed our world today as a pinnacle of human development. I defended monetary systems tooth and nail and argued that, without it, we would be nothing.

I believe that monetary systems are what brought us to where we are today but they are NOT the answer for tomorrow. Sustainable development of the human society has taken a back seat to profits, when coal is preferable to solar because of profitability, regardless of physical resource use; we realize that the rules of t

he game are inherently disconnected from reality. When you would put money over a human life, it is no different than putting an idea before a life, like burning women believed to be witches in days of old.

I found then that business is a double edged sword in our civilization. Business can lead to segregation, poverty, bankruptcy etc. but it also represents the finest example of what can be achieved when a set of people come together for a common purpose. Boeing creates jet airplanes with 100’000 employees; imagine what 7 billion could do together.

And today I’ve changed from praising profit motive to brainstorming how business can be used to shift society from where we are now to my utopian society. Remember, there are no nations, no cultures and no religions, only us. We are all the same, everything we do, all we share, believe, value etc. it is and will always be human.

I realized that to create my Utopian society I would need to work within the confines of my environment, that is, run a business profitably which changes society for the better, we’ll call it a marketing challenge. So, how would you improve society within the confines of the current monetary regime/ environment?